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Outdoor Advertising Statistics

For information on how you can spend your advertising dollars more effectively contact
Ryan 226-338-6124 or Tyler 226-338-6123 or email media@transadmarketing.com

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Outdoor Advertising Statistics - Source: American Trucking Association, 2007
Outdoor Media Reaches 96% Percent Consumers. The Average Truckside AD Reach (DEC) is 50,000 per day. According to the American Trucking Association - The Average Delivery Truck Makes 16 Million Impressions a Year.

© 2003 Arbitron Inc./Edison Media Research

Men 18-34 Have Huge Exposure to Outdoor Media
Young men 18-34, elusive to TV advertisers, have huge exposure to outdoor media. With TV viewing levels dropping among young men, outdoor and out-of-home can supplement the media plan. The average consumer spends 15 hours a week in car while men 18-34 spend an astonishing 20 hours per week in car; a 33% increase. Men 18-34 clock 39% more miles each week (425 miles) versus the national average (306 miles). In-car audiences are a vital advertising consideration in all-sized media markets. Contrary to the perception that only people in large cities spend significant amounts of time in car, consumers in small and medium-sized markets also show long commute times and time spent in vehicles.
Outdoor advertising delivers immediate results for advertisers. Twenty-nine percent say outdoor advertising caused them to visit a retail store within a week. The more time spent in car, the more likely that outdoor advertising motivates consumers to visit a retail store. During the week, men clock more time in-car than women, while both spend equal amounts of time in-car on the weekends.

Commuter Study

According to the recently released Arbitron Commuter Study, average U.S. Census commute time has increased 14% from 1990 (45 minutes to 51 minutes round-trip). Every one of Arbitron’s 287 markets has experienced an increase in time spent commuting. Not only has every market been affected, but the greatest percentage increase in time spent commuting is often found in the smaller and medium markets.
The Arbitron Outdoor Study, 2001 Arbitron Inc.

Outdoor Media Plays a Key Role Reaching Consumers

Outdoor media plays a vital role in the media mix by reaching consumers missed by other types of media and enhancing the exposure of other media. Outdoor media reaches those that are not exposed or only lightly exposed to newspaper and local television news. Outdoor media and radio are complementary as consumer exposure to both Outdoor and radio grows in lock step. Source: Arbitron - In Car Study, December 2003, (OAAA,2006)

The Arbitron Outdoor Study, 2001 Arbitron Inc.

This study clearly documents the significant reach of Outdoor media. The media with the strongest reach excel at out-of-home exposure: vehicle driver/passengers (96 percent), radio (86 percent) and pedestrian traffic (79 percent). Outdoor media reaches the entire socioeconomic spectrum.